I chose to start today, not because I feel that “Today is the first day of my life” but because I have recently been informed (in rather crude terms might I add) that my writing needs a bit of work. Were I not a copywriter, I would have brushed off the suggestion as non chalantly as I would a jab at my cooking skills. To make matters worse, these observations were made by the man atop the hierarchy of my organization.
The incident went down like this. A veteran of his craft, the individual in the above reference (let’s just call him Jay) told me, as a teacher would, his pupil that I should dazzle him with an idea and hence prove that I deserve a more permanent abode aboard his creative ship. Eager to prove myself, I was. A week and half later (last evening) I paced nervously in front of his cabin, playing the presentation in my head. I was proud of my campaign. I surprised myself with some pretty cool thoughts, I felt. When I got the nod, I sat, I started and I presented, with all the enthusiasm of a 3 year old. Silence. Five minutes later I was given a slice of humble pie. And it was a serving that would have fed an African refugee camp for a month. Jay virtually told me, in equivocal terms that my compilation was “utter trash” and that he was surprised that I was even here in whatever capacity.
The challenge people in creative industry have to face...the constant competition with self...
ReplyDeleteThe write-up however was amusing to read. I hope you have outgrown the stage you were in...when you wrote this piece..
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ReplyDeleteRecent events seem to indicate that i have. But then again...
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