Of brands, labels and the universe in between

A LABEL IS TO A BRAND
WHAT A BIRD IS TO A PHOENIX


"Those" things that occupy "that" corner of a store,

which tell you things that you have no interest in learning,

which slip by unnoticed even when in plain sight,

have all the traits a label.

But a voice that disrupts, incites, excites or inspires;

which innovates,

and which tips the status quo;

These are the qualities of a brand.

Labels are just inventory.

The other seeks immortality.