A LABEL IS TO A BRAND
WHAT A BIRD IS TO A PHOENIX
"Those" things that occupy "that" corner of a store,
which tell you things that you have no interest in learning,
which slip by unnoticed even when in plain sight,
have all the traits a label.
But a voice that disrupts, incites, excites or inspires;
and which tips the status quo;
These are the qualities of a brand.
Labels are just inventory.
The other seeks immortality.